Less Is More

endeavor book excerpts personal development Feb 29, 2020
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This is an excerpt from my best-selling Amazon title, Endeavor: Cultivate Excellence While Making a Difference.

“To attain knowledge, add things every day. To attain wisdom, remove things every day.” - Lao Tzu

This is the hardest lesson I’ve ever learned. In fact, I relearn it daily. I’m sharing it with you and imploring you to pay attention. 

Less is more.

You are born into a world where more isn’t enough. This impulse is fueling the woes and suffering you wrestle with today.

As you unpack your endeavor and identify who it’s for and what it’s for, think small. Keep it simple. 

You aren’t going to transform the world overnight. Your idea won’t become an immediate change agent. Your actions won’t instantly initiate a movement. 

The cosmos doesn’t owe you a thing. But it does reward thoughtful, ethical, and determined effort. 

Be deliberate. You can lean in and leap when what’s working and what isn’t is more clear. Until then, baby steps.

Do only what is necessary and required. Efficiency is elegant. 

Less is more.

Your endeavor is not an endeavor until you have your first fans and followers who are not just enrolled in the journey you’re leading but are invested

Everyone must be on the hook. There must be shared interests. Stakes are required. 

The stakes shouldn’t be life or death. But they must speak to and satisfy basic needs and wants. Begin with a small offering that helps fellow travelers take an initial step toward a dream or desire. You can follow up with another. And then another.

Less is more.


Scott Perry, Chief Difference-Maker at Creative on Purpose.

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