Imagine a world...

What does the world you wish to live in and are working toward look like? What is your vision?

Imagine a world that is undeniably better, waaaayyy better, than the one we live in now.

Can you describe it succinctly so we remember it? Can you articulate it in three sentences? Two? One?

Your vision isn’t your mission. Your mission is the unique way you’re positioned to help fulfill your vision.

Your vision is not a goal. Your goal is the next specific project you’re delivering to fulfill your mission.

Your vision is not your strategy. Your strategy is your means or plan to achieve your goal.

Your vision is not a tactic. A tactic is the smallest viable step you’re trying and testing for executing your strategy.

Your vision is a call to arms (and hearts, mind, and soul) that inspires us to step into possibility with you.

What’s the biggest, boldest, most audacious dream for us you can imagine? Where are you sharing it? Whom are you sharing it with?

Scott Perry, Chief Difference-Maker at Creative on Purpose. 

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