Bernadette Jiwa - Telling Better Stories

storytelling tips from podcast guests Jun 11, 2021

Insight and inspiration for flying higher in the difference only you can make from guests who have appeared on Creative on Purpose Live.

This week's wisdom comes from bestselling author and creator of the Story Skills Workshop, Bernadette Jiwa.

[Scott] "Tell us just a couple of ideas or takeaways or tools that you've crafted that will help people get in touch with their storytelling nature but also lean into trying to develop themselves as storytellers."

[Bernadette] "Well, I think the simplest one is to describe what a story is.

And so we've helped people in the workshop to understand that a story is a person or a character in a situation faced with a choice. And then what they do in that situation faced with those choices helps them to learn something about themselves or the world or changes their worldview.

So, if you think about Toy Story or any of the Pixar movies, they're the best examples of stories of a character in a situation faced with a choice and, that's us. We are everyday characters in a situation faced with choices. And what we do in those situations tells us something about ourselves.

So, stories also have a beginning, a middle, and end. And something particular happens at the beginning and in the middle and at the end of the story.

So, in the workshop we've been helping people to understand that at the start of the story you need to engage the audience, in the middle you need to show the challenge, and by the end of the story you need to show some kind of change that's happened and that all of those events are interconnected."

How can you employ these elements of storytelling to help you connect more deeply with the right people and influence the difference you seek to make?

Scott Perry, Difference-Maker Coach at Creative on Purpose.

(BTW, you can watch this and every other entire interview in the Creative on Purpose Broadcast Archive. To learn more and access for free, click here.)

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