A Goal Without Strategy Is Just a Dream

Not that there's anything wrong with dreams. They're important.

Visionary ideas, wild reveries, and fanciful musing can inspire and even inform our aspirations. But don't fool yourself; dreams are not goals.

Dreams are ever-changing, immeasurable, out of reach, whimsical, and unscheduled. Goals are specific, measurable, achievable, relevant, and timely. 

Dreams are things we think about. Goals are things we act on.

“Vision with action is a daydream; action without vision is a nightmare.”—Japanese Proverb

Strategy is how to do the work of goal achievement.

Strategy is your plan to bring your goal to fulfillment. This thoughtfully articulated process keeps you on track and moving toward your goal.

Goals without strategy are just dreams.

But just as goals alone can't bring outcomes, neither can strategy alone get results. Strategy must be accompanied by commitment and accountability.

And commitment and accountability are fueled by doing the work with and for people you care about and who care about you.

What routines and relationships help you stay on track executing a strategy that helps you do the work necessary to achieve your goals and live the dream of making the difference only you can make?

Scott Perry, Chief Difference-Maker at Creative on Purpose

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