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Coaching Offer, Audience, & Sales Strategy Assessment

Building a coaching business but not hitting your monthly revenue goals (and spending WAY too much time and effort on tech, content creation, and social media)?

Complete this assessment, and I'll reply in 48 hours (or less) with a FREE complete evaluation of what's broken, missing, or needs work with your offer, audience, and sales strategy.

Click the button below to start.

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5 Simple Questions To Evaluate Your Coaching Business

This evaluation of your coaching offer, audience, and sales system comprises 5 simple questions. THERE ARE NO RIGHT OR WRONG ANSWERS. Be as candid and complete as you're comfortable. Based on your responses, I'll diagnose what's missing, broken, or not working.

Question 2 of 8

Which of the following best summarizes your current situation with your coaching business?

A

I'm scaling my coaching program (average monthly revenue of $3 - 5K or more).

B

I'm refining my coaching program (average monthly revenue of $1 - 3K).

C

I'm just getting started developing my coaching program (average monthly revenue of $0 - 1K).

Question 3 of 8

In one sentence, what are your coaching offer's headline (who it's for and what they want) and promise of value (the result you help them achieve)?

Question 4 of 8

List five demographic and five psychographics shared by the audience to whom your offer is designed to appeal. (Demographics include age range, gender, geographic location, ethnicity, education, occupation, income, relationship status, etc. Psychographics include needs, wants, dreams, worldview, personality, values, attitude, lifestyle, etc.)

Question 5 of 8

What's your current brand marketing strategy (activities like blogging, podcasting, and sharing content on social media)? What's your current direct response strategy (activities like list building and engagement, mini-workshops and webinars, sales funnels, and discovery calls)? Where are you currently getting new leads and clients (warm traffic sources like referrals, lead magnets, and email subscribers or cold traffic sources like organic or paid social media)?

Question 6 of 8

To help me better understand your offer, audience, and sales strategy, please share the link to your website and any social media profiles you promote your services on.

Thanks for completing this assessment!

I'll email you a diagnostic evaluation in 48 hours (or less).

Question 8 of 8

Want to set up a FREE 15-minute call with me to review my diagnostic assessment? This is NOT a sales call. (I will not pitch you. That's a promise!) Ready?

A

No, I'll stick with my DIY approach.

B

Yes, I'd love some additional help!

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